"ASHWARYA Unleashes 'NRG' with New Management"
ASHWARYA, the Indian-Australian pop provocateur, has unveiled her latest single and vibrant music video, “NRG.” This electrifying release is produced by the renowned Full Circle collective, featuring talents such as Sollyy, FRIDAY*, and Breakfast Road. ASHWARYA has also recently signed with 23 PR & MGMT for artist management and the Seismic Talent Agency for booking across ANZ and Asia, marking a significant step in her rising career.
“NRG” showcases ASHWARYA’s dynamic artistry and creative flair, blending 90s house influences with Punjabi samples and catchy beats. The track celebrates confidence and self-expression, reminiscent of bold pop icons like Doechii and Doja Cat. ASHWARYA describes the single as a mix of intention and spontaneity, emphasizing a powerful message of self-empowerment: “Look at me! Look at me! NRG! NRG!”
The music video for “NRG,” directed by her frequent collaborator Charles Buxton-Leslie, captures ASHWARYA’s exuberance as she transitions between two contrasting worlds, infused with both fierce energy and playful charm. The visuals reflect the song’s spirit, with ASHWARYA delivering an engaging performance against beautifully crafted settings that symbolize her journey as an artist.
With accolades from notable publications such as Notion, PAPER, and Vogue India, ASHWARYA is recognized as “a musical shapeshifter” and “poised for global domination.” Critics hail her unique sound as groundbreaking and indicative of her strong connection to her Indian heritage. Her first breakout single, “BIRYANI,” established her as a trailblazer in the alternative pop scene, and her music has since garnered partnerships with major brands like Maybelline and Adidas.
Joel Siviour from Seismic Talent Agency expresses excitement about ASHWARYA joining their roster, citing her undeniable talent as a performer. With “NRG” marking the dawn of a new chapter, fans can expect ASHWARYA to continue pushing boundaries in her artistic pursuits, both in the studio and on stage.
For those eager to experience “NRG,” the single and its accompanying video are available now on all major platforms. The song’s infectious energy and ASHWARYA’s undeniable charisma make it a must-listen, establishing her as a force to be reckoned with in the pop music landscape.
As ASHWARYA gears up for an exciting future—pushing the limits of genre and self-expression—she invites listeners to join her on this electrifying journey. “NRG” is here, and it’s clear that this is just the beginning for this rising star.
