"Black Country, New Road Unveils New Single"
Black Country, New Road has just released a striking new single titled “For the Cold Country,” which serves as a precursor to their highly anticipated album, “Forever Howlong,” set to drop on April 4th, 2024, via Ninja Tune. This marks the band’s first studio album since their critically acclaimed “Ants From Up There,” which reached the UK’s Top 5 and was a Mercury Prize nominee. “Forever Howlong” promises to build on their signature sound while introducing new dynamics, showcasing the band’s evolution since last year’s “Live at Bush Hall.”
The album represents a significant transformation for the group, with vocal and songwriting responsibilities split among three members: Tyler Hyde, Georgia Ellery, and May Kershaw. Produced by James Ford, known for his work with artists like Arctic Monkeys and Depeche Mode, the record includes their earlier singles “Besties” and “Happy Birthday,” which have already received unanimous praise for their creativity and cohesion.
“For the Cold Country” is noteworthy as it features May Kershaw on lead vocals, illustrating the band’s commitment to pushing artistic boundaries. The track begins with lush, choral harmonies before blossoming into a vibrant, rhythmic piece, exemplifying their refined songwriting capabilities and mastery of dynamic control. Such creativity has earned Black Country, New Road admiration from both fans and critics who acknowledge their ability to craft rich, emotionally resonant music.
In the lead-up to the album’s release, the band will embark on an intimate run of UK live dates throughout April 2025, during which they will perform “Forever Howlong” in its entirety. This tour marks a special occasion for fans eager to experience the new material in an up-close setting. Following the UK shows, they will take their sound to the US and various festival stages, including appearances at Pitchfork Music Festival CDMX and Primavera Sound, culminating in a major headline show at London’s O2 Brixton Academy in October.
Pre-sale tickets for the shows are already available, and given the band’s history of sold-out performances, fans are encouraged to secure their spots early. The new album will be offered in various formats, including a standard 2LP vinyl, signed editions, and exclusive collector versions, ensuring that listeners have multiple ways to engage with their music.
Reviews of “Forever Howlong” have already begun to surface, with early impressions declaring it as a cohesive and ambitious work that showcases the band at their inventive best. Described as a blend of folk, baroque pop, and alt-rock, the album has been touted for its intricate arrangements and emotional depth, solidifying Black Country, New Road’s status as one of Britain’s most innovative bands.
Stream “For the Cold Country” now and get ready for the release of “Forever Howlong.” The album undoubtedly promises to be a rewarding experience, replete with the bold artistry and heartfelt songwriting that fans have come to love. Be sure to follow the band’s channels for updates and ticket sales, as this is one musical event you won’t want to miss.
