BODEGA SHARE NEW SINGLE "MYRTLE PARADE"

The band's Ben Hozie had the following to say about their new single "Myrtle Parade" and the themes for its video:

"‘Myrtle Parade’ was a song I originally wrote for an earlier version of ‘Endless Scroll’ but it was far too sunny and breezy to fit with the minimalism of that album. It’s a song set in a smoky DIY warehouse venue (Brookyln’s defunct and much missed Aviv) about feeling out of place and going through the motions at a show where the atmosphere is cramped and the social anxiety is high. The verse lyrics feature impressionistic snippets of overheard conversation at the venue where I imagined gossip about Myrtle, a fictional scenester emblematic of the BK rock world I associate with the Myrtle Wyckoff and Myrtle Broadway subway stops.

Me, Nikki, and Bodega Bay member Joe Wakeman (with assistance from Bruno Jansen, Sergei Krishkov, and Preston Spurlock) made the music video to reflect the paradox of the song; It’s a euphoric feel-good affair set at a costumed gallery party where bad vibes feel just around the corner. Paranoid roleplaying was intertwined with genuine ecstasy in my often-awkward coming of age at the Myrtle Parade. Janelle Krone plays the role of ‘Myrtle’."

Brand On The Run is a collection of tracks that compliment Our Brand Could Be Yr Life. Like Our Brand, these songs are ‘remakes’ of songs from Ben and Nikki’s primordial group, Bodega Bay (2013-2016). Three of the tracks were B-sides to that album’s singles; “Adaptation of the Truth about Marie” pairs w/ “Tarkovski,” ”N.A.S.S.” (New Age Spineless Sophists) pairs w/ “City is Taken,” and today's “Cultural Consumer IV” pairs w/ “Cultural Consumer III.” 

Hozie continues, “Like ‘Our Brand’, this collection explores the existential crisis that comes with a life devoted to underground rock music. To complement our dissection of underground rock mythos, we explore various genres such as Madchester (“Myrtle Parade”), shoegaze (“Music Hall of Williamsburg”), jangle pop (“Adaptation Of The Truth About Marie”), no wave (“N.A.S.S.”), post-punk (‘Listen w/ yr eyes’), and glam (“Cultural Consumer IV”).”