"Mark Pritchard and Thom Yorke Release 'Back In The Game'"
Mark Pritchard and Thom Yorke have joined forces once again, releasing their new single “Back In The Game” on Warp Records. The track debuted during the inaugural night of Thom Yorke’s “Everything” solo tour in Christchurch, New Zealand, and has been a notable part of subsequent performances in Australia, Japan, and Singapore. This collaborative effort marks the duo’s second recorded partnership, following their successful track “Beautiful People” from Pritchard’s 2016 album “Under The Sun.”
Mark Pritchard is renowned for his contributions to the UK electronic music scene since the 1990s, with notable projects including Reload and Global Communication. His versatility is highlighted by his remixes for iconic artists such as Aphex Twin and Depeche Mode. Yorke, as the frontman of The Smile and Radiohead, continues to push creative boundaries, and this new track showcases his unique vocal style, enhanced through Pritchard’s innovative use of digital effects.
In “Back In The Game,” listeners will experience Yorke’s vocals manipulated using the H910 Harmonizer. This device, one of the earliest audio effects tools, adds a distinct texture to the song, blending seamlessly with Pritchard’s extensive soundscapes. The collaboration retains the experimental spirit of their previous work while introducing fresh elements that captivate and intrigue.
Complementing the auditory experience, “Back In The Game” is accompanied by a visually striking music video directed by Jonathan Zawada. Known for his innovative mixed-media approach, Zawada has partnered with Pritchard for over a decade. His concept for the video emerged from a visceral response to the track’s bassline, which led him to envision a character that embodies both manic celebration and ominous foreboding.
Zawada’s artistic vision unfolds through vivid imagery of a parade-like procession, juxtaposed with themes of societal decay. As civilization unravels, the characters navigate a world in turmoil, reflecting on the complexities of cultural expression in contemporary society. This commentary resonates deeply, encouraging viewers to contemplate the significance of our cultural values during turbulent times.
For fans of experimental music and visual art, “Back In The Game” promises a compelling fusion of sound and sight, highlighting the exceptional talents of Pritchard and Yorke. With a rich history of collaboration and a shared passion for innovation, this release is set to engage audiences on multiple levels.
Stream the single and watch the accompanying video now to immerse yourself in this extraordinary creative partnership. Stay tuned for more from both artists, as they continue to redefine the possibilities of music and art in the modern era.
