"Sam Fender Unveils 'People Watching' Video"
Sam Fender has just unveiled the captivating video for “People Watching,” the title track of his highly anticipated third album, set to release on February 21, 2025, under Polydor Records. The video features the acclaimed Irish actor Andrew Scott, known for his powerful performances in productions like the BAFTA-nominated film “All of Us Strangers” and the hit Netflix series “Ripley.” Scott’s compelling portrayal in the video adds depth to Fender’s soaring anthem, highlighting themes of love and loss.
The excitement builds not only with the release of the video but also with Sam Fender’s recent nominations for the 2025 BRIT Awards. Fender has received nods for “Artist of the Year” and the fan-voted “Best Alternative/Rock Act.” Voting for the latter begins this Friday, adding to the anticipation surrounding his upcoming performances and releases.
The “People Watching” video, directed by Stuart McIntyre in Long Beach, California, captures Scott’s heartfelt connection to the song, with the actor describing it as a “masterpiece” that resonated with him deeply. In his comments, Scott expressed gratitude for the collaboration, calling it a cathartic experience and thanking Fender for his extraordinary talent.
As Sam Fender gears up for his much-awaited European tour, fans are thrilled at the prospect of experiencing new music live. The tour kicks off in March and features sold-out shows across major cities, showcasing their enthusiasm for Fender’s evolving artistry. Supporting acts include CMAT for the European leg, amplifying the talent on display.
Fender’s recent single, “Arm’s Length,” has been making waves, described as a mix of Fleetwood Mac influences and cinematic atmospheres. It captures feelings of avoidance while combining relatable pop sensibilities, showcasing his growth as a songwriter. This new single serves as a bridge between his “coming of age” record “Seventeen Going Under” and the forthcoming “People Watching.”
In addition to his album and awards nominations, Fender is set to headline Radio 1’s Big Weekend 2025 at Sefton Park in Liverpool, further solidifying his status as one of Britain’s most accomplished artists. The excitement around his upcoming shows is palpable, especially with the sold-out stadium dates in Newcastle and London.
Moreover, for every ticket sold during his stadium run, £1 will be donated to cultural organisations such as Youth Music and Sunday for Sammy, reinforcing Fender’s commitment to supporting the arts in the Northeast of England.
Fans can pre-order “People Watching” now and stay updated on his upcoming tour dates and announcements through his official website. Sam Fender is not just releasing new music; he is defining a moment in British music with his unique storytelling and artistry. Don’t miss the chance to watch the “People Watching” video and be part of this remarkable journey ahead.
